Aside from the strategic considerations specific to the payments industry, I wanted principles to build upon that were colored by my life experience. I settled on three: 1) we’d be the preferred payments platform by engineers; 2) team members would say that Braintree was the best company they’d ever worked for; and 3) our customers would write us love letters. I made these three objectives the heart and soul of the company and we built everything else on top of them.
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